People

Lukasz Bochenek
Lukasz M. Bochenek, PhD

Lukasz is Managing Director of International Strategy at Leidar. He is based in Geneva and leads an international team across Geneva, Brussels and London. He is proud to support international companies, organisations and NGOs in developing effective engagement strategies, processes and measurement frameworks.

He is a published author (“Advocacy and Organizational Engagement”) and speaker at international conferences, and was a Co-Director of the Executive Certificate Advocacy in International Affairs, delivered in partnership with the Graduate Institute of International and Development Studies in Geneva. He is running several global advocacy capacity-building projects for various industries. Lukasz was also a Global Shaper from the Geneva Hub, which is a part of the World Economic Forum’s Global Shapers Community.

Lukasz holds a PhD in management studies from the University of Neuchâtel, Switzerland, with the highest distinction, ‘summa cum laude’. His research focused on the role of organisational learning and Corporate Social Responsibility in corporate communication strategic management. He also holds an MA in communication from the University of Geneva, Switzerland and a BA in anthropology, providing him with an audience-centric perspective.

Senior advisors

Rolf Olsen
Rolf Olsen

Rolf is passionate about helping clients find their North Star and developing powerful thought leadership strategies as core elements of advocacy campaigns. He has a genuine curiosity around how insights and influence mutually reinforce. He initiated an executive program on advocacy in international affairs together with the Graduate Institute in Geneva, and he lectures regularly at the institute. He brings a unique experience from leading roles within all forces of society.

Rolf has spent his entire career in the intersections of big business, international organizations, media, NGOs and parliamentary work.  Deeply engaged in politics, he started his professional life in the parliament in Norway; moved to do his military service working on intelligence matters during the cold war; then headed up PR and fundraising for an NGO; became night editor for one of the national dailies in Norway; before he embarked onto a very successful journey with two American Fortune 50 companies taking him to leading roles at both country, regional and global roles.

He is Honorary General Consul for Norway in Geneva and Canton Vaud, a non-executive director of several companies and organisations. Before setting up Leidar in 2010, he was CEO Continental Europe of Weber Shandwick. During his consulting career he has defined strategies and North Stars for several of the world´s largest companies and international organizations.

Peter De Graaf
Peter de Graaf

Peter works across the Leidar offices in Brussels and London. He has been involved in corporate responsibility and sustainability throughout a career that includes regulatory affairs, consultancy and finance. Furthermore, Peter has a deep understanding of the current EU environmental agenda and has advised companies, investors and NGOs on how they talk to their audiences about material sustainability issues.

A specific interest in responsible finance and ESG investing characterises Peter’s work. He was a Managing Director with FTSE Russell, which launched the corporate responsibility index FTSE4Good during his time with the organisation. He was also MD of environmental research firm Trucost S&P and served as the first Chief Operating Officer of the UN Principles for Responsible Investment. Peter has worked as a senior advisor on sustainability advocacy for leading communications consultancies including Edelman and Porter Novelli, across Brussels, London and The Hague.

Peter holds master’s degrees in political science and EU policy from the University of Amsterdam and the London School of Economics.

Lutz Meyer
Lutz Meyer

Lutz leads Leidar’s focus on international advocacy across the influencing axes of Geneva, Brussels and London. He develops communications and advocacy strategies for international organisations and also advises on organisational in-house structures related to sustainable strategy implementation.

His career of more than three decades includes agency management and client service positions for leading international public relations consultancies. A German national, Lutz has lived and worked in Germany, Dubai, and Nicosia, and he has operated from London, Brussels and Singapore.

Lutz has held different senior management positions at Action Global Communications and Weber Shandwick, culminating in his role at the latter as President of International Operations, heading up all of the firm’s operations outside the United States.

A regular lecturer at the Graduate Institute in Geneva, Lutz rotates between offices in Bonn, Brussels and Geneva.