Understanding the competitive and organisational landscape is crucial to developing robust influencing strategies. At the same time, the landscape understanding must go beyond “best practices” and focus on what is done by the others. Conversely, it needs to uncover the real opportunities. There are several methodologies supporting development of the global issues and stakeholder map:
Understanding what key stakeholders know and feel about their organisation is essential for a successful influence strategy. Usually, we suggest using a structured questionnaire to collect insights and perceptions from selected external stakeholders regarding the organisation’s communications and advocacy activities. This list should also include partners, members and other actors in the discourse, as well as journalists and external influencers.
Key areas to be covered in the interviews will encompass:
All our perception audit work is developed in accordance to EU GDPR rules. We consider the term “personal data” as defined by EU GDPR rules:
Personal data means any information relating to an identified or identifiable natural person (‘data subject’); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.
Anyone who currently works in an organisation’s communications or advocacy unit is experiencing the same developments: structures are changing, tasks are getting more diverse and complex, collaboration with other operational units is intensifying and organisations’ leaders are expected to get more involved in implementing communications strategies and staying on message.
In addition, most communications projects have to take a campaigning approach to successfully reach their target audiences and get the messages across in a noisy, crowded environment.
Convergence of traditional and social media, real time and 24/7 news cycles, plus declining attention spans of target audiences, have triggered the convergence of engagement channels, demanding compelling content as a key driver and storytelling as an important tool.
The seamless experience, combined with engagement with organisations through all channels, is paramount in sustaining the dialogue with stakeholders and ultimately influence decision making processes. The audit helps to define:
By using human and digital intelligence (applications and tools) we identify the inter-relationships of organisations and individuals. Specifically, we will investigate the following:
The connection mapping will give us the opportunity to visualise existing macro and micro networks indicating existing, relevant relationships helping us to identify and assess engagement opportunities.