Communications, marketing, public affairs: all engagement disciplines are shifting closer together and using the same tools to identify and address target audiences. This requires an integrated strategic approach. That approach needs a distinct vision, mission, values and purpose to create the right engagement within your organisation and strong support from external stakeholders.
And it should not remain static. Changes in leadership, market developments, corporate mergers or spin-offs are all good reasons to realign the strategy.
Our role is to listen, guide and shape the process, enabling top executives and management teams to agree on, and stick to, the common direction: the organisational North Star.
Effective omni-channel advocacy strategies include:
Companies and organisations are increasingly judged by how they contribute to society and the challenges facing Planet Earth. Sustainability commitments are no longer about words: they are about action and engagement. The development of the United Nations’ Sustainable Development Goals (SDG) framework has created that shift from talk to action. It’s now all about how sustainability is fully and meaningfully integrated across the whole organisational value chain.
To be effective, organisations need to connect with their partners and stakeholders. We offer a comprehensive range of strategic and tactical services related to sustainability communications.
Thought leadership can be a very effective and transformative strategy if executed properly. Everybody wants to be a thought leader, and everyone likes hearing from genuine thought leaders.
Good thought leadership is simple and effective, provided it is based on the clear principles that it must contain interesting thoughts that can provoke debate and shift your industry or sector.
We believe in adopting a holistic approach to public affairs and advocacy. That means integration across all channels — social media, digital and traditional public affairs, for example — which all play a vital role in building reputation and influence, ensuring your messages and positions cut through the noise.
We also recognise the value of working in partnership with other stakeholders, through issues and industry specific platforms, or looser coalitions, along with the importance of adopting a campaigning approach and mentality. We use multiple communication channels and tools, and focus engagement activities on clearly defined and measurable objectives.
Brussels, Geneva and London play a pivotal role in shaping and driving the global public affairs agenda, including the Sustainable Development Goals. With offices in these vital markets, and with strategic partners in New York, Washington and Beijing, Leidar is uniquely positioned to support our clients’ public affairs campaigns.
It is often the case that you will need stakeholder support to get to where you want to be. Advocacy is about gathering support for your point of view on a particular topic to shape decisions and outcomes. It is about developing and executing communications strategies to influence and shape public or stakeholder opinion around a topic, issue, event, or set of circumstances. If you are successful, you inspire advocates for your cause.
Social media and digital communications make the process of influencing public and stakeholder opinion much more open. But this opportunity is also set against the growing complexity of the issues faced in an interconnected and increasingly volatile world. The multiplication of actors, influencers and decision-makers also makes it more difficult to cut through the noise.
The elements of effective advocacy campaigns include: